Ep 86: What a TikTok Ban Could Mean for Podcasters
Let's chat about the potential impacts of a TikTok ban in the U.S. on podcasters.
With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors.
Highlights
- The potential fate of TikTok in the US - sale or ban.
- Impact on content creators, including podcasters using TikTok to promote their podcasts.
- Uncertainty around pending legislation and its approval timeline.
- Evolution of the social media landscape and the emergence of new platforms.
- Potential migration of users to other platforms in case of a TikTok ban.
- Possibility of new platforms outshining TikTok in the future.
Timestamps:
- 00:00:00 TikTok's Fate in the US and Its Implications for Podcasters
- 00:01:29 Should Podcasters in America Be Worried About TikTok?
- 00:02:11 The Impact of Pending Legislation on Social Media
- 00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America?
- 00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media
🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok 🔗 https://lazygirlpod.captivate.fm/episode/why-i-quit-promoting-my-podcast-on-tiktok
Transcript
Welcome back to another episode
of the Lazy Girl's Guide to
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:Podcasting with me, Verity.
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:Today we are talking all about TikTok,
which might sound a little bit strange
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:because long time listeners of the
podcast will know that I'm no longer
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:active on TikTok in terms of marketing
the podcast and I did a whole episode a
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:while ago, which if you haven't listened
to, I will link it in the show notes.
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:But But it was all about why
I don't, why I don't promote
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:my podcast on TikTok anymore.
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:So NBC news reported just
a couple of weeks ago.
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:And I quote, TikTok's fate in the U
S has never been more in doubt after
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:Congress approved a bill that gives
its parents company two options.
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:Sell it to an approved buyer.
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:or to see it banned.
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:President Joe Biden signed the
legislation into law on Wednesday.
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:So in short, the Americans are worried
that information from the app could
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:be passed to the Chinese government,
something that TikTok says it does not
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:do and will not happen in the future.
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:So, Should podcasters
be worried about this?
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:Well, I'm going to give
you my take on this.
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:Now, I'm not a politician, I'm not
an economist, I know very little
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:about the Chinese government and
the way that it's structured and
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:works in the scheme of things.
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:I know very little, really,
about American politics.
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:I don't know the greatest amount
about how TikTok works, or their
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:algorithm, anything like that.
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:You're probably now thinking at
this point, Verity, why did you
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:choose to do an episode on this?
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:But I really answer this question
of should podcasters, particularly
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:in America, should they be worried?
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:Cause we know that millions and
millions of Americans use TikTok.
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:A heck of a lot of podcasters use TikTok
in order to promote their podcast.
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:We know that the biggest consumers
of podcasts are in the States,
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:which stands to reason then that.
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:There are a heck of a lot
of podcasters in America.
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:You get my point with this.
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:So should podcasters be worried?
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:Okay, this is my opinion only, but
realistically, I don't think so.
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:And here's my reason for this.
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:You see, if this bill goes through,
because remember this bill hasn't actually
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:gone through yet at time of recording,
So, if this bill goes through, it
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:could take years for it to be approved.
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:Now, we're going to be having a
change in presidency within the
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:next year of this being recorded.
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:Will Donald Trump get in?
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:Dunno.
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:There are some people saying that if
he does get in, then he is gonna be
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:absolutely gunning for this legislation.
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:But, regardless, when legislation
comes in, it doesn't matter in
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:which country or which democracy or
whatever, these things have got a
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:process and they take time to come in.
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:And like I said, the reality is for this
piece of legislation to come into effect
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:is going to take, or could take, years.
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:And I think that that's really,
really crucial in terms of
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:social media, because Years is a
lifetime in social media accounts.
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:You know, we don't know in the next
12, 24, 36 months what social media
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:is going to look like, and we don't
know what the new kid on the block in
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:terms of social media is going to be.
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:It could be in other threads, which,
God love threads, but we all know that
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:that's Probably didn't take off in quite
the way that it was expected, because,
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:you know, Twitter is still seeing more
activity than threads, I do believe,
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:at last, at last look at reports.
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:But, and I say that because they
were, it was supposed to be a rival,
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:but my point is, is that, you know,
TikTok itself kind of came out of
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:nowhere and almost blew up overnight.
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:We don't know that there isn't
going to be another app that
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:comes out and takes that spot.
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:I mean, yes, we've had quite a few social
media platforms that have come out in the
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:last couple of years, which have kind of
like, you know, they've tried their way,
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:they've tried to be unique and they've
garnered a bit of a fan base and maybe
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:they've gone a bit of a cult following,
but they haven't kind of, you know,
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:taken the top spots of, you know, those
dominated by Facebook, TikTok, Instagram.
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:And whoever else, but as I said, years
is a lifetime in terms of social media,
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:so should podcasters be worried about
a potential TikTok ban in America?
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:As I said, I don't think so, because
I think, and this is just my humble
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:opinion, and obviously, reach out to
me on Twitter if you want to, if you
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:want to argue with me on this point,
but I honestly feel that if Twitter, if
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:TikTok, not Twitter, sorry, if TikTok did
actually get banned, everybody is just
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:going to go over to another platform.
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:And people who have got a strong
community following, their supporters,
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:their fans will follow them.
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:And as I said, we don't know before TikTok
does get banned, if it even gets banned,
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:then There is potential for another
social media platform to come out and
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:essentially make TikTok look so yesterday.
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:In the words of Hilary Duff song.
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:If anyone gets that reference, please
tweet me and let me know if you get that.
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:And if you do, then I'll know that
you grew up on lizzie McGuire.
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:So this is a shorter episode than
normal, but I wanted to give a
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:bit of voice to this conversation.
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:I wanted to give my opinion to anybody
who's listening, who's, you know,
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:concerned about thinking, Oh my gosh, I
need to pull all of my efforts on TikTok.
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:I need to switch over to Instagram.
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:Gram or any other platform.
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:I wouldn't be too stressed
about it at the moment.
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:As I said, I'm not concerned
about a potential ban of TikTok,
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:but if you are, get in touch with
me over Twitter at VeritySongon.
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:Let me know your thoughts.
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:Thoughts about a potential ban on TikTok?
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:Are you worried about it
for promoting your podcast?
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:Are you completely laissez faire
and au fait with it and just not,
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:it's not really bothering you?
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:You're just going to see what happens?
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:I would love to know.
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:Otherwise, thank you so much for hanging
out with me on another episode of
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:the Lazy Girl's Guide to Podcasting.
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:I'm Verity and I will see you next time.