Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.

So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.

We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.

Podcasting freebies: https://veritysangan.com/freebies

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Highlights:

Importance of building an email list for podcasters
Benefits of email marketing for podcasters
Strategies for engaging podcast audiences through email
Tips for writing effective email newsletters for podcasts
Metrics to track in email marketing for podcasts
Optimization tips for email marketing for podcast promotion
Growing mailing lists for podcasters
Importance of welcome sequences in email marketing
Enhancing email marketing strategy for podcasters
Creating effective email copy for lead magnets
Building businesses around podcasting
Challenges podcasters face in standing out

Timestamps:

00:00:00 Introduction
00:01:34 The Importance of Email Lists for Podcasters
00:05:46 Tips for Emailing Your Podcast Listeners
00:07:18 Building an Email List for Your Podcast
00:08:32 Writing Email Newsletters for Podcasts
00:09:55 Increasing Click Through Rates in Email Marketing
00:11:28 Optimizing Email Marketing for Podcast Promotion
00:15:00 Tips for Growing Your Podcast Email List
00:18:02 Building an Effective Email Marketing Strategy for Your Podcast
00:19:22 Optimizing Email Copy for Lead Magnets

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.