Ep 82: Should You Interview Your Competitors on Your Podcast?

In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.

General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings.

If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.

When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.

Episodes mentioned:

• Ep 10: Guest Booking Tips: It’s Not About the Numbers
• Ep 18: Why You Need A Podcast Guest Release Form (and How to Write One)
• Ep 56: How to Attract High-Value Guests to Your Show

Highlights

1. Should you interview your competitors on your podcast?
2. Differentiating between generalized competitors and direct competitors
3. Considering if podcast guests are competitors or collaborators
4. Pricing as a factor in determining if someone is a direct competitor
5. Evaluating the potential benefits and drawbacks of interviewing competitors on your podcast
6. Deciding on potential guests based on whether they are general competitors or direct competitors
7. Balancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcast

Timestamps:

• 00:00:00 Intro
• 00:00:20 Should You Interview Your Competitors on Your Podcast?
• 00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space
• 00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators
• 00:05:38 Should You Interview Your Competitors on Your Podcast?
• 00:06:45 Consider the Type of Guests You Invite on Your Podcast
• 00:08:01 Interviewing Competitors: Tips and Considerations

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Transcript