Ep 88: How to Get Multiple Episodes from 1 Podcast Interview

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Hello there and welcome back to another

episode of the Podcasting with me, Verity.

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I am feeling very lazy, very apt for the

podcast title because I'm actually lying

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down on the floor recording this episode,

but If you listened to two episodes ago, I

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explained to you my new podcasting setup.

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I'm currently batch recording for May.

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It's the 5th of May and I'm currently

batch recording for episodes

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throughout the month of May.

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And as I said, I've currently

lost my podcasting studio and I

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haven't had got a new setup yet.

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So I'm just in the corner of the Bedroom,

but I don't have the computer on a

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desk or anything and I was holding the

microphone and my back was just getting

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sore So now I'm lying on the floor but

it proves the point that you can podcast

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from anywhere you do not need a Fancy

setup or anything like that in order to

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have a quote unquote successful podcast

Do I think my podcast is successful?

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Actually, I'm going to be big headed

and say yes because You of the amount

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of people who contact me and say

that the podcast has really helped

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them on their podcasting journey or

it's given them a fresh perspective

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on a particular podcasting topic.

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So for me, that is success.

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And we do work very well in different

charts, particularly good pods.

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Today we are talking about how

to get multiple podcast episodes

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from one guest interview.

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So what you may have noticed, and

I'm going to link all of the episodes

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that I talk about down in the show

notes for you to check them out.

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But I have had Adam Shibley from

podcasting business school supposedly

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on this podcast four times.

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And what I mean by that is because

I have had four episodes that have

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featured Adam on this podcast.

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And as I said, I'm going to have those

all linked down below so you can go

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back and listen to those episodes.

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But the interesting thing is I

only hung out with Adam for one

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hour, one interview, and that

turned into four podcast episodes.

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Because essentially we covered four

key topics when I was interviewing him.

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Now, bear in mind, my

episodes are normally, like,

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what, 10 to 15 minutes long?

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So, I wanted to be able to break

the interview I had with him down to

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respect those timings, and also to make

sure that you guys, my audience, were

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getting exactly what I was promising

from the episode titles and notes.

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Because we all know there's nothing

worse than listening to a podcast episode

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which promises one thing in a title.

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And then you have to get like halfway

through the episode before it actually

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gets to that point or within five

minutes, it's covered that point.

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And then it's all just filler and

I don't know, nonsense or whatever.

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People like to know that they are getting

what they're signing up for, for a show.

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Otherwise you just click off and people

aren't interested in the show and they

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don't come back for another episode,

which is just devastating in my opinion.

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So yes, when Adam and I talked,

when I interviewed Adam.

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As I said, we covered four podcasting

topics, which I felt broke down really,

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really nicely in 10 to 15 minute segments

that I then divided up into four episodes.

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First of all, I got four episodes

worth of content out of one

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hour's worth of recording.

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And then for Adam, not that he

needs the additional exposure, but

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for Adam, he then got four episodes

worth of promotion out of my podcast.

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For him and more promotion for him as

well, because all of his links were

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still in the show notes, regardless

of whether or not we spoke about

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them in that particular episode.

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So that was great for me because

it was so much content and I split

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it up how I put it out there.

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I didn't have it all go out in

same month or in one hit all in the

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same day, which you could do if you

wanted to, but I just, I broke it up.

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So that was great for me and similar.

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Back in April, I had Sarah from CopyHop,

who I did two episodes with her.

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Again, it was one interview.

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Now, I'd got a little bit wiser to

the fact of doing this technique of

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multiple episodes from one interview

from doing Adam's interview.

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And I actually said to Sarah when I first

went on, I was like, look, I know that we

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want to talk about these two things, but

before I hit record, would it be okay with

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you if we said hi and did all that thing,

we talked about this one topic, and then

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we kind of signed off, and then we take

a couple of breaths, and then we go into

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another quote unquote episode, and You

then get two episodes out of it, I get two

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episodes out of it, double the promotion

for you, double the content for me.

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I said it will be a little bit strange

because I will be saying bye to you,

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and then about 30 seconds later I'll

be saying hey, welcome back to the

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show, it's great to have you on again.

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But she was so great and she was

like, yeah, that's so, that's great.

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Let's just maximize our time together.

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And she was grateful because as I said,

it was two lots of promotion for her.

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I got two lots of content.

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We covered two amazing topics that just

wouldn't have made much sense for me.

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I don't think to be putting into.

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into just one episode

or not breaking them up.

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So I think that that's a way that

if you know that you want to talk

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to a guest about topics, which, you

know, they obviously have a crossover

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because otherwise, why would you be

talking to them for your podcast?

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But maybe they are different

topics in the scheme of things.

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So, um, You could approach them and say,

you know, is that okay if I either just

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record as one massive long conversation

But I am gonna chop it up into multiple

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episodes or as I did with Sarah because we

knew that we were going to talk about two

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very different topics actually recording

them as separate episodes, but on the

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same interview, then why not go for that?

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I think sometimes we make things

really difficult for ourselves by

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being like, oh, I'll get back in touch

because I'd love to have you on the

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podcast to talk about that exact thing.

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If you've got that person there, why

not just talk about it there and then?

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Now if your episodes are an hour,

hour and a half long, then maybe

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recording back to back episodes, that

could actually be quite traumatic

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almost for everybody involved.

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So obviously, this is really going to

factor into how long your episodes are.

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But even if your episodes are

like, what, 20, 30 minutes long, or

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Even if they are 40 minutes long,

book out an hour of your time.

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Maybe do slightly shorter episodes

with, with that individual.

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Two 30 minute episodes, or a 40

minute and a 20 minute episode.

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Because you think, once somebody's

already introduced themselves once,

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they don't really need to do that

again for a follow up episode.

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So get clever with the time that you

have with a guest, particularly if

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you know what you would want them

on a subsequent episode for, just

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maximize that time as much as possible.

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Now, you don't have to do that,

and sometimes it wouldn't make

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sense to do that, so I did an

interview Matt from the life shift

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then Chris from Podtastic Audio.

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I interviewed them both back in

December of: 2023

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For and their episodes, I

didn't cut up those episodes.

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I did put out as the full 40.

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I think there were nearly 40 minute

interviews, maybe 20 between there was

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somewhere between 20 and 40 minutes

that those interviews went out.

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Now, the reason I didn't chop those up was

because we didn't jump around the topic

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so much and we kept much more on topic.

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the same conversation.

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And also, at the time, I was just

experimenting with longer episodes.

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I wanted to see whether or not

having longer episodes made any

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effect to my download numbers.

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Alert.

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It did.

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didn't.

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It made no impact to my

download numbers at all.

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I didn't see an increase, didn't

see a decrease, which was good.

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And I wanted to see if my listeners

were turned off by a couple of longer

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episodes, you know, whether or not my

retention for the episodes was better.

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So like how long people listened

for, or if it was worse.

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And again, spoiler alert,

I found no difference.

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I found that people stuck around

for the information, even though

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the episode was longer than they

might be used to from this podcast,

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because the information was valuable.

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So they still stuck around and

listened to the longer episodes,

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which was great feedback for me.

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And also thank you to everyone

who listened to the episodes.

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Again, all be linked

down in the show notes.

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But after those two longer interviews, I

wanted to go back to some shorter episodes

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and stick closer to the ethos of this

podcast of 10 to 15 minutes interviews.

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That's exactly what I did.

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So, It's almost similar to what

I was talking about a couple of

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episodes ago about are you killing

your episode's own growth by not

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experimenting with different things?

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And this is a definite experiment.

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So, you know, could you be chopping

up your interviews into multiple

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episodes to maximize your time?

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with that individual.

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And like I said, I think that's brilliant

because if I was, if I gave somebody a one

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hour interview, even 40 minute interview,

and then they split that up into even

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just two episodes, that's twice as much

coverage for me because each time they

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promote one of those episodes, that's me

getting that promotion and that coverage,

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which I think is fantastic opportunity.

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If you do want to experiment with

longer interviews, again, why not?

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But I hope that you have got

something that you can take away

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from this episode about multiple

episodes from one interview.

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Definitely have a go and see whether

or not it's a format or a strategy

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that is going to work for your show.

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Otherwise, I'm Verity.

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This has been The Lazy

Girl's Guide to Podcasting.

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Please share this episode with a fellow

podcaster if you think they'll find it

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helpful and I will see you next episode.

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Happy podcasting.