G-6GMNFV6SPZ Ep 55: The WORST Way to Grow Your Podcast Audience - The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

Episode 55

full
Published on:

12th Dec 2023

Ep 55: The WORST Way to Grow Your Podcast Audience

In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides.

We'll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I'll explain why I'm so against the transactional model of growth and instead focus on key strategies that will help you attract listeners who genuinely appreciate their content.


Links:


Highlights:

  • Importance of batch recording podcasts in busy months like December
  • Benefits of splitting up the recording, editing, and note-making processes efficiently
  • Common ineffective strategy of 'subscribe for subscribe' or 'listen for listen'
  • Importance of genuine connection and engagement in building a podcast audience
  • Strategies for promoting on platforms where your audience is
  • Creating original content to foster community growth
  • Discouraging the transactional model of subscribe-for-subscribe or listen-for-listen
  • Importance of creating authentic promotional strategies


Timestamps:

  • [00:00:00] Intro
  • [00:02:04] Podcast Growth: Do's and Don'ts
  • [00:10:52] The importance of authentic audience growth for your Podcast


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About the Podcast

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast
Podcasting Tips for How to Start and Run a Podcast
This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as:
- How do I start a podcast without feeling overwhelmed?
- What equipment do I need?
- Is there an easy way to start a podcast?
- How do I get my podcast on Apple Podcasts?
- How do I get my podcast on Spotify?
- How do I promote my podcast?
- What should I podcast about?
- And so much more…

Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-sized, actionable strategies tailored for anyone diving into the world of podcasting.
When I started podcasting in 2020, I found that there wasn't enough information available in a quick and easy way to understand and implement. I figured it out on my own, but it was a slow journey before I started ranking multiple times in the Apple Podcast charts, in multiple countries. This podcast is for you if you want actionable podcasting tips delivered succinctly and without the BS.
Tune in and discover the joy of creating your podcast with ease.
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About your host

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Verity Sangan