Ep 50: How to Use Data to Grow Your Podcast - Podcast Marketing Series Pt 3
It's part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023.
I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May's talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows.
Podcasting tips include confidently promoting your podcast, tracking data, and aligning content strategies.
My podcasting kit:
🎧 Riverside: https://veritysangan.com/riverside
👩💻 Content repurposing: https://veritysangan.com/summaraize
🎙 Blue Yeti microphone
Timestamps:
- [00:00:00] Intro
- [00:02:30] Selling your podcast to get more listeners
- [00:03:26] Talk about your podcast everyday
- [00:05:16] Tracking podcast analytics to inform your marketing strategy
- [00:07:24] Not everyone is your ideal listener
- [00:08:32] Do podcast metrics even matter?
- [00:09:44] Your podcast's value
Learn more about your ad choices. Visit megaphone.fm/adchoices
