G-6GMNFV6SPZ Ep 48: Using Business Marketing Strategies to Promote Your Podcast - Podcast Marketing Series Pt 1 - Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast

Episode 48

Ep 48: Using Business Marketing Strategies to Promote Your Podcast - Podcast Marketing Series Pt 1

Published on: 17th October, 2023

In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing.


So, with my podcasting thinking cap on, I took notes on how everything he was advising in terms of selling products and services, could instead be applied to promoting your podcast.


Timestamps:

[00:00:00] Marketing Your Podcast: A Mini-Series - Intro

[00:02:13] Forget Everything You Know About Marketing

[00:04:25] The Art of Selfless Selfishness in Content Creation

[00:07:03] Podcast Promotion Tips and Strategies


My podcasting kit:

🎧 Riverside: https://veritysangan.com/riverside

👩‍💻 Content repurposing: https://veritysangan.com/summaraize

🎙 Blue Yeti microphone

Learn more about your ad choices. Visit megaphone.fm/adchoices

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About the Podcast

Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast
Because podcasting should be fun and simple!
This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as:
- How do I start a podcast without feeling overwhelmed?
- What equipment do I need?
- Is there an easy way to start a podcast?
- How do I get my podcast on Apple Podcasts?
- How do I get my podcast on Spotify?
- How do I promote my podcast?
- What should I podcast about?
- And so much more…

Welcome to Podcasting for Indie Podcasters (formerly The Lazy Girl's Guide to Podcasting), your go-to podcast for bite-sized, actionable strategies tailored for anyone diving into the world of podcasting.
When I started podcasting in 2020, I found that there wasn't enough information available in a quick and easy way to understand and implement. I figured it out on my own, but it was a slow journey before I started ranking multiple times in the Apple Podcast charts, in multiple countries. This podcast is for you if you want actionable podcasting tips delivered succinctly and without the BS.
Tune in and discover the joy of creating your podcast with ease.
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About your host

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Verity Sangan