G-6GMNFV6SPZ Ep 45: Preparing for Podcast Monetisation: The Key Steps to Success - The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast

Episode 45

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Published on:

19th Sep 2023

Ep 45: Preparing for Podcast Monetisation: The Key Steps to Success

Unlock the secrets to podcast monetization; because having a strategy will help you monetize your podcast more quickly, successfully, and efficiently.


Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.


Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.


Main points:

  • Podcasts can be monetized through various strategies, but there is no automatic monetization based on subscribers or downloads like on YouTube.
  • There is no set number of listeners needed to monetize. Some sponsors pay per thousand downloads, but many care more about audience engagement. Don't be discouraged by low download numbers.
  • How much money you'll make depends on many factors like audience size and engagement, monetization options, effort put in, etc. There's no set figure.
  • Know your target audience before monetizing so you can choose options that appeal to them.
  • Focus on creating quality content that meets your audience's needs. This brings in and retains listeners more than monetization.
  • Have an online presence like a website, social media, email list, etc. to promote your podcast and monetization options. Pick 1-2 platforms to focus on.


Timestamps:

[00:00:00] Preparing to Monetize Your Podcast

[00:00:39] Successful Monetization of Podcasts

[00:01:51] Understanding Podcast Monetization

[00:03:31] How Much Money Can You Make By Monetizing Your Podcast?

[00:06:01] Strategizing the Monetization Plan for Your Podcast


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About the Podcast

The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast
Podcasting Tips for How to Start and Run a Podcast
This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as:
- How do I start a podcast without feeling overwhelmed?
- What equipment do I need?
- Is there an easy way to start a podcast?
- How do I get my podcast on Apple Podcasts?
- How do I get my podcast on Spotify?
- How do I promote my podcast?
- What should I podcast about?
- And so much more…

Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-sized, actionable strategies tailored for anyone diving into the world of podcasting.
When I started podcasting in 2020, I found that there wasn't enough information available in a quick and easy way to understand and implement. I figured it out on my own, but it was a slow journey before I started ranking multiple times in the Apple Podcast charts, in multiple countries. This podcast is for you if you want actionable podcasting tips delivered succinctly and without the BS.
Tune in and discover the joy of creating your podcast with ease.
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Verity Sangan