Ep 30: Podcasts vs YouTube: Which Platform is Better to Grow Your Brand?
In this episode, we explore the pros and cons of podcasting and YouTube as platforms for growing your brand.
We discuss the advantages of YouTube, such as increased brand visibility and being owned by Google, while podcasts can solidify your reputation as an expert and reach a wider audience.
We also discuss variables like user base, engagement, visibility, time consumption, competition, the barrier to entry, and the versatility of the medium when considering which platform to choose. Additionally, we emphasise the importance of finding a workflow and content strategy that aligns with your brand's vision and suggests combining both platforms effectively by creating a video for YouTube and using the audio on podcast directories.
Highlights:
- Comparison between podcasting and YouTube as platforms for growing your brand
- Pros and Cons of using YouTube for brand growth
- Pros and Cons of using podcasts for brand growth
- Visibility and reach on YouTube vs solidifying reputation as an expert with podcasts
- Monetisation and content ownership in YouTube vs podcasts
- Advantages and disadvantages of creating content for Podcast and YouTube
- Variables such as user base, engagement, visibility, time consumption, competition, barrier to entry, and versatility of content delivery
- Importance of finding a workflow and content output strategy that aligns with your brand vision
- Possibility of combining YouTube and podcasts effectively by creating a video for YouTube and using the audio on podcast directories
Recording equipment:
🎙 Riverside: https://veritysangan.com/riverside
🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa
🎙 iPhone: https://amzn.to/44q0x30
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter
Freebies:
✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist
🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge
🙋♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar
Courses & Masterclasses:
🌟 The Confident Podcaster – Create and launch your podcast with ease – https://veritysangan.com/theconfidentpodcaster/
🚀 The Guest Booking Blueprint – Elevate your podcast by booking your dream guests using our proven, 3-stage process – https://veritysangan.com/guestbookingblueprint/
💎 Elite Onboarding Guest Management – Implement a professional onboarding process for your podcast guests – https://portal.veritysangan.com/elite-onboarding/
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